If television is part of your lead generation program, you have probably faced a classic dilemma: produce and test cheap-looking DRTV spots that deliver high ROI, but can degrade your image. Or run high-quality spots that enhance your brand, but don't perform well, and cost $150,000 to $350,000 each.

But now, you don't have to accept low quality or low metrics. At Acme Spots, we have a unique method for developing beautifully produced DRTV spots on 35mm film that optimize response, complement the brand image of our clients, and cost a fraction of the typical price. As proof of concept, the great majority of our spots are control for our clients.

• We are deeply experienced in three key areas: client side DRTV, major advertising agencies, and commercial production. So we know what a client really needs.
• We have produced hundreds of DRTV spots, backed by over $400 million of media. So we know what works.
• We craft the spots to sell your product or service. This means simpler productions that don't distract from the sell. Simple sells better and costs less.
• We have taken massive amounts of waste out of production: extravagant lunches, limos, extraneous crew, insane numbers of takes. These are costs that don't make your spot better, just more expensive
• We own all the editorial, sound, encoding, and dubbing equipment necessary to complete every part of your commercial, including same-day spot customization and distribution directly to networks. There is no expensive outsourcing.
• Acme uses menu pricing, so you'll know your exact costs up front. There are no surprises, and no contingency fees.

In Lead Generation TV, one spot for the same product or service can outperform another by a factor of 5 or more. So the only reliable way to identify the best performing commercial is to test alternatives.

And with Acme's low fixed prices, you can create a whole range of high quality spots for the price you would typically pay for one commercial. So you can finally afford to test multiple spots, and identify the most powerful winners.

Just as importantly, since you can keep your production budget low, you can put maximum dollars into media, which can deliver dramatic jumps in ROI.

To see examples of our work, and what you get for a low fixed price, click here.

From the initial work order to the first on-air date, a traditional commercial takes 8 weeks. But with our simpler, cleaner approach to production, we have created and aired spots in as little as 5 days, and our average is 21 days.

This gives you another important advantage. When market conditions change, you can have a new commercial on air weeks ahead of your competitors. Besides the extra revenue, you gain credibility as a market leader who is most responsive to your customer's needs.

With years of DRTV experience, we know the proven tenets and techniques that increase response: the best unit length, where to put the phone number, union vs. non-union talent, studio vs. location, on-screen placement for emphasis -- the list is long.

We develop concepts, scripts and storyboards for most of our clients, but we also work with your agency or in-house creative teams. We can take your ideas and shape them into a concept that meets our criteria for effectiveness and pricing.

We have produced over 300 highly effective, beautifully shot commercials for leading advertisers like Countrywide, Anthem Blue Cross and Blue Shield, E-LOAN, Financial Freedom, and dozens of clients in insurance, debt counseling, structured settlements and more. Our spots increase ROI in two ways: better response and lower cost

Click on any spot and you'll see what we mean. Then call us at 415-339-9640 to talk about your commercial production needs. Or email us at info@acmespots.com.